Supponor Strengthens Senior Leadership Team With New Hires, Tapping Talent From Discovery and Ericsson

– Ross Hair joins as Managing Director, Steve Plunkett takes on Chief Product Officer role –

26 November 2018 – London: Supponor, the global leader in sports virtual advertising technology, announced today two major appointments to its senior leadership team. These key new hires will help scale the company to meet the rapidly increasing market demands for virtual advertising, and deliver a raft of new solutions in the coming months.

Broadcast heavyweight Ross Hair joins Supponor as Managing Director and will oversee and lead the company’s ongoing success. Hair brings 25 years of commercial experience to Supponor, building and leading divisions of major media organisations. Most recently he held the role of SVP, Commercial EMEA at Discovery Communications Inc., as well as past roles including Managing Director of ESPN EMEA, and EVP EMEA for Sony Pictures Television International.

Hair commented: “Sport, media and innovative technology are my three great passions so I’m thrilled to be joining the Supponor team to help build on their pioneering work in virtual advertising. Supponor’s real-time, streamlined solutions are creating new ways to commercialise live sport, so I look forward to working with key rights holders and new digital platforms to demonstrate the advances being made – and the opportunities being created”.

Product and technology leader Steve Plunkett joins from Ericsson’s Broadcast & Media Services business unit where he was Chief Technology Officer. Prior to joining Ericsson, Plunkett held roles including Chief Technology Officer at Red Bee Media and Chief Architect at Motorola, leveraging technology innovation to build breakthrough products and services. As Chief Product Officer, Steve Plunkett will be responsible for the Product and Technology functions within Supponor, leading a team of industry experts in Helsinki and London and applying his many years’ experience in large scale product innovation to the growing business.

Vesa Suontama, Chief Technology Officer, Supponor, commented: “We are excited to have Steve join the team as we augment the deep talent pool of our core technologists, engineers and scientists who have been responsible for delivering Supponor’s world-class technology solutions. His broadcast solutions background is perfectly aligned with the primary areas of growth for our growing product portfolio for streaming/OTT and artificial intelligence.”

Plunkett added: “Supponor combines cutting edge technology and expertise in the areas of sports tech, ad tech and augmented reality into products that serve the most valuable and demanding content in the world – live premium sports. It is an incredibly exciting space and it’s an honour to join the amazing team at Supponor and be part of its future growth.”

James B Gambrell, CEO, Supponor, said: “As the pioneer and clear market leader in Virtual Replacement Technologies for live sport, our entire efforts are devoted to this field of technology and how it transforms the meaning and economics of brand communication delivered through the medium of sports advertising. These senior appointments are a testament to what we have already achieved and support our existing team as we continue to develop ever more capable and efficient technologies as we scale our business to meet the rapidly growing demands of rights holders, broadcasters and sponsors.”


About Supponor

Supponor pioneered and is the clear market-leader in delivering virtual replacement technology of TV-visible signage for real-time broadcast and streaming of in-venue sports advertising. Our advanced technology delivers the most powerful and impactful brand activation in broadcast sport by integrating powerful augmented reality overlays with traditional broadcast quality solutions. This dramatically enhances the value of media and marketing rights for mass-audience sporting events for sports rights holders and their brand sponsor and broadcast partners.

As a pure-play technology solutions provider, Supponor has over 15 years of experience in research, development, testing, integration and commercial deployment. Supponor has commercially deployed its virtual advertising replacement solutions at hundreds of live broadcast events across 10 major broadcast territories in Football (German Bundesliga, LaLiga, Serie A), Ice Hockey (NHL), Motor Racing (F1), American Football (NFL), Basketball (NBA) and other Tier 1 Sports.

Supponor is based in London and Helsinki and is backed by leading VCs and institutional investors and is supported by the European Union’s Horizon 2020 program.

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