XL8 Appoints Bubble Agency as its Global PR Agency

London, United Kingdom and Los Angeles, California – October, 2022 – XL8, a Silicon Valley tech company providing AI-powered machine translation technology optimized for media content, has appointed Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, as its worldwide PR agency of record.

XL8 provides a range of media content services including text and subtitle translations; auto subtitling through automatic speech recognition, auto-captioning, synchronization; and synthesized dubbing and voice-overs. The company’s translation technology is distinguished from other competitive offerings through its use of Context Awareness models to better translate colloquial phrases and dialects.

Tim Jung, CEO of XL8, said, “The global demand for content is accelerating rapidly, heightening the need for hyper-localized translated media that’s readily available to a growing number of platforms. Our technology will enhance the viewing experience and help content owners realize more revenue opportunities. The Bubble team expertly understands our markets and our mission, making it an easy decision to partner with them.”

XL8, which recently raised a $3 million pre-Series A funding round, aims to increase its brand exposure and brand awareness in key markets in the USA, Europe and Asia-Pacific, focusing on the high quality and cost effectiveness of its translation and machine learning solutions. Bubble Agency’s global communications expertise will play a key role in these efforts, helping raise the brand’s profile around the world through brand positioning strategies and targeted PR activities.

Kim Willsher, Head of Americas for Bubble Agency said, “XL8 has a clear vision for how their technology will positively impact several markets and enrich people’s lives. Our team has the right experience and resources to establish this exciting brand and tell their stories to new audiences.”

About Bubble Agency

Founded in 1999, Bubble Agency is the go-to global PR, marketing and events specialist for the media and entertainment technology and services sectors. Transforming businesses with its knowledge and network, the company is headquartered in London with offices in Los Angeles. Bubble Agency clients are behind the most iconic on-screen, live event, and AV experiences in the world.

For more information, visit: www.bubbleagency.com  

Follow Bubble Agency on Twitter at @Bubble_Agency

About XL8.ai

XL8 was founded in 2019 by technical executives from Google and Apple, both with an advanced degree in Computer Science from Columbia University. A Silicon Valley tech company at its core, XL8 takes AI-powered machine translation (MT), specially optimized for media content, to the next level. Its advanced technology allows significantly more efficient workflows by providing: in-line editing, automated media transcription with time coding, automated subtitling, synthesized voice dubbing, real-time meeting interpretation, and live subtitling. XL8’s uniquely specialized translation engines have been built from the ground up utilizing professionally trained, human-perfected subtitles curated from the media industry’s top content producers. XL8’s “secret sauce” offers media focused translation accuracy that is up to 40% higher than other generally available MT services.

XL8’s translation technology stands out from its competitors by using Context Awareness models to better translate colloquial phrases, thereby actually “localizing” content instead of simply translating it “word for word.” Furthermore, XL8’s translation engines can incorporate specific language formalities by recognizing the relationships among the characters in a show. Since its inception, XL8 has surpassed translating 500,000 hours of content and more than 2.5 billion words, and currently supports more than 66 language pairs. For more information visit xl8.ai or contact@xl8.ai

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A Few Kind Words...

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!