London, United Kingdom and Los Angeles, California – October, 2022 – XL8, a Silicon Valley tech company providing AI-powered machine translation technology optimized for media content, has appointed Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, as its worldwide PR agency of record.
XL8 provides a range of media content services including text and subtitle translations; auto subtitling through automatic speech recognition, auto-captioning, synchronization; and synthesized dubbing and voice-overs. The company’s translation technology is distinguished from other competitive offerings through its use of Context Awareness models to better translate colloquial phrases and dialects.
Tim Jung, CEO of XL8, said, “The global demand for content is accelerating rapidly, heightening the need for hyper-localized translated media that’s readily available to a growing number of platforms. Our technology will enhance the viewing experience and help content owners realize more revenue opportunities. The Bubble team expertly understands our markets and our mission, making it an easy decision to partner with them.”
XL8, which recently raised a $3 million pre-Series A funding round, aims to increase its brand exposure and brand awareness in key markets in the USA, Europe and Asia-Pacific, focusing on the high quality and cost effectiveness of its translation and machine learning solutions. Bubble Agency’s global communications expertise will play a key role in these efforts, helping raise the brand’s profile around the world through brand positioning strategies and targeted PR activities.
Kim Willsher, Head of Americas for Bubble Agency said, “XL8 has a clear vision for how their technology will positively impact several markets and enrich people’s lives. Our team has the right experience and resources to establish this exciting brand and tell their stories to new audiences.”
About Bubble Agency
Founded in 1999, Bubble Agency is the go-to global PR, marketing and events specialist for the media and entertainment technology and services sectors. Transforming businesses with its knowledge and network, the company is headquartered in London with offices in Los Angeles. Bubble Agency clients are behind the most iconic on-screen, live event, and AV experiences in the world.
For more information, visit: www.bubbleagency.com
Follow Bubble Agency on Twitter at @Bubble_Agency
XL8 was founded in 2019 by technical executives from Google and Apple, both with an advanced degree in Computer Science from Columbia University. A Silicon Valley tech company at its core, XL8 takes AI-powered machine translation (MT), specially optimized for media content, to the next level. Its advanced technology allows significantly more efficient workflows by providing: in-line editing, automated media transcription with time coding, automated subtitling, synthesized voice dubbing, real-time meeting interpretation, and live subtitling. XL8’s uniquely specialized translation engines have been built from the ground up utilizing professionally trained, human-perfected subtitles curated from the media industry’s top content producers. XL8’s “secret sauce” offers media focused translation accuracy that is up to 40% higher than other generally available MT services.
XL8’s translation technology stands out from its competitors by using Context Awareness models to better translate colloquial phrases, thereby actually “localizing” content instead of simply translating it “word for word.” Furthermore, XL8’s translation engines can incorporate specific language formalities by recognizing the relationships among the characters in a show. Since its inception, XL8 has surpassed translating 500,000 hours of content and more than 2.5 billion words, and currently supports more than 66 language pairs. For more information visit xl8.ai or firstname.lastname@example.org