Avid in Sports

THE BRIEF

Technology giant Avid is a market leader in the film and broadcast industry and looked to Bubble to help them replicate this success in the Sports Industry. Avid and its partners has enabled some of the greatest sporting moments to be produced. This year it wanted to raise its profile and position itself next to key industry players – especially those who work with its competition.

WHAT WE DID

Bubble conducted a full audit of Avid’s live production solutions and developed key messaging and positioning for the sports Industry that would differentiate them from the competition. Bubble then worked with specialist sports writers to identify industry hot topics and themes that Avid could associate itself with and offer insights to the rest of the industry. Once these themes were agreed, Bubble conducted an audit of key influencers in the industry for Avid to align themselves with. Bubble facilitated introductions and spoke to these influencers about the hot topics facing the industry. These conversations were written up as a series of Sports Leaders articles and will be placed online in 2017.

RESULT

Avid now has a network of 12 key influencers in the sports industry and through publishing our conversations in Sports Pro, Avid will be positioned next to Industry big hitters talking about the issues effecting the industry.

BLOGS PRODUCED

Alex Gough – Chief Exec of the Professional Squash Association
Richard FitzGerald, CEO Racing TV
Andy Beale, BT Sport
Danny Menken, Eleven Sports Network
David Jarvis, WWE